| What
motivates your employees to come to work? To apply their talents
to their jobs? To do better? To achieve more?
I can easily tell
you what doesn't motivate. The latest workplace jargon. The popular
psycho-babble buzzwords. Last year I wrote about "spirituality"
at work. Spirituality. That word is fluffy enough. But just yesterday
I received a flyer inviting me to a conference on business and consciousness.
What? Consciousness? The flyer reads, "We believe consciousness
is needed in the workplace." I should hope so. It helps if
our employees are conscious. Especially to avoid workers comp claims.
How fed up are
your employees with guru-inspired changes and paradigm shifts? Plenty.
Why do we need, let alone use, words like paradigm? How fed up are
your employees? Check out the game Buzzword Bingo on the web at
www.buzzword bingo.com and similar sites. You can download or design
your own Buzzword Bingo cards, with words and phrases in place of
numbers. Words and phrases like time frame, skill set, leverage,
paradigm shift, core competency, guesstimate, feedback. I'd add,
at-this-point-in-time. Object of the game: As in bingo, the player
checks off words and phrases as they are used by the boss and co-workers.
So, the first
way to motivate employees is to keep consciousness, paradigm shifts
and other jargon out of your workplace. Speak and write memos to
your employees in plain, straight-forward English (or other language
when you need to).
What else to do?
Define exactly what it is you want to motivate your employees to
do. Or what behavior you want to stop.
Last week an employer
in New York City called and wanted some guidance on how to cut down
on absenteeism. Very bad absenteeism, and poor performance when
the employees do show up for work. As I was giving him some suggestions,
he stopped me and said my ideas wouldn't work because these were
contract employees. Employees coming from contracting agencies.
So I said, "You're starting at the wrong end. You don't try
to motivate the slough-off employees. You need to motivate the contracting
agencies to send you motivated employees and to agree to imposing
negative consequences on employees who screw up.
Next, consider
carefully what you can use or do to motivate.
There are internal
and external motivators or rewards. An internal motivator
is something inside the employee that causes them to want to do
better or causes them to want to continue working. An external
motivator comes from outside the employee.
Examples: Work
that matches what an employee most wants to do (a woman wanting
to spend time with animals working as a veterinarian) is an internal
motivator. Work that helps an employee achieve a career goal is
an internal motivator. Giving an employee a bonus or a plaque is
an external motivator.
External motivators
are weaker, less effective, than internal motivators.
Money in the form
of raises and bonuses is usually not a very good motivator. The
more money a person is making (generally) the less will raises and
bonuses motivate. Obviously there are exceptions. Money motivates
low-paid workers more than it does highly paid workers. And money
often is a motivator for outside sales people. Money, basically,
is the way we keep score in the work or career game. People want
money to satisfy their basic needs...and then they want more of
it as a way of keeping score. As a way of measuring how much they
are being appreciated...compared to others in the workplace or compared
to friends. So it is a weak, and not a lasting, motivator.
What you want to
do is create a work environment and culture that increases opportunities
for internal motivation. Plus a work environment and culture that
includes sufficient external motivators to satisfy employees' basic
needs and their need to keep score.
So, what kind of
work environment and culture?
Employees want
to believe that their views and opinions count, that management
listens to them. They want opportunities for personal and career
growth. They want opportunities to do what they do best. They want
work that matches their behavior style. (Example: a talkative extrovert
wants outside sales work or public relations work, not production
line work). They want appreciation from management when they do
well.
What can you do
to have this kind of work environment and culture? Some examples.
You could have one of, or a combination of, the following: Open
book management, Kaizen (continuous improvement), activity-based
management (ABM) and activity-based costing (ABC), and
a pay and reward system based on the gains you want (gainsharing).
[I'm right on the edge of jargon here. If you've got less-buzzy-sounding
words to use in place of continuous improvement and gainsharing,
let me know.]
How might all this
work together to create a workplace where employees (1) feel challenged
to do their very best (the internal reward) and (2) know they will
get rewarded with some kind of share of the gain (the external reward)
for meeting the challenge?
You could use open
book management, Kaizen, ABM (one or a combination) to set your
gainsharing goals. One or more of these approaches would set the
short-term and long-term goals that employees, teams, and the business
or organization will gain. Then you tie pay and rewards to the gains
made.
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