What a great combination. Motivate your
people to achieve the results you want...without spending a lot
of money. Plus, have fun.
How? For guidance
we asked Dave Worman, Dr. Motivation. He's written Motivating
Without Money, which focuses on cashless ways to increase
the production in telephone sales operations.
Explain
your statement: “Time off is the biggest motivator.”
I have found
in our industry as well as others, that most people rank time
off as their top motivator...or very close to the top.
Why? Because it is natural for everyone to want time away from
their job for individual time, more time with family, extra curricular
activities. It's that natural tendency to want what's hardest
to have or get.
The
beauty of it is that you can set up time off so that it has to
be earned and therefore everyone wins. You stretch the goals or
expectations a little and the employee must exceed the normal
to earn time off. You end up with more productivity or higher
quality than you would have normally gotten. The employee gets
to leave early or come in late (after being more successful than
they would have been).
We can see
how this incentive (time off) can apply to sales people. How can
an employer apply it with clerical, retail, professional, manufacturing
and other non-sales employees?
No matter what industry you're in, paid time off will be a tremendous motivator.
In some environments it's obviously easier to create opportunities
for time off than in others. In some retail, restaurant and manufacturing
environments, very specific personnel coverage is necessary, minimizing
the opportunities for developing time off programs. Whenever you
can set performance standards or productivity measures you can
probably structure some programs that utilize time off as the
reward.
Think about
what happens. If someone is willing to work hard and dedicate
themselves all week to reaching and achieving 110% or 120% of
their goal or quota - why not let them go early? Would you have
gotten 110% or 120% if you hadn't put the "time off"
in front of them?
Now take the
concept of percent over goal/quota and attach it to a non-sales
environment. In a clerical position perhaps there is a set amount
of work that must get completed either in a day or week, plus
a little extra that could get completed. As long as the
quality of the work at hand does not suffer in any way you can
offer a couple hours of time off to this person when they achieve
all the work before them.
Comment on "gags
and gimmicks" as motivators for all types of employees
in all types of work settings.
I have found over
the years that gags and gimmicks are more popular than even
cash in many cases because they provide creative or unique ongoing
stimulation. Why? Because you're playing with people's self esteem,
their pride. The way that gags and gimmicks represent positive
motivation is when they have status attached to them. For
example, let's look at one of my most popular recognition awards,
the "CAN DO." Simple, inexpensive and extremely
effective in any environment. I purchase 12-oz cans of Mountain
Dew by the case and gold peel-and-stick labels and then I sign or
initial them. Where there is a supervisor or manager between me
and the associate they also sign or initial each label. Then once
a week (or every two weeks or every month) the individual employee
that you feel exemplifies or most represents the "CAN DO"
attitude is awarded a signed can. And make sure this is done
in front of other employees. That's where you get double stimulation.
The employee who receives this "status symbol" is naturally
stimulated and so are all the others who didn't, but now want the
same public recognition.
You stress
the value of job titles. There are employers who are dropping job
titles in fa- vor of a flat organization. Futurists predict that
the "flat" organization is the organization of the future.
The value of a
job title is far more important than one might think or expect.
Once again, this taps into the very essence of self-esteem and pride
within people. That's why it's important. Futurists certainly may
be correct in their prediction of more "flat" organizations
but until then it is an issue we all deal with. Do your employees
feel important? Does their job title make them feel that they are
important? If so, great. If not, then it's an issue that you should
revisit. Too often employers don't even feel this is important so
they never look into changing or revamping old titles or the overall
impact on the people.
How might a
non-sales team or workforce apply theme contests?
Contests can really
only be effectively implemented in work environments that have some
type of performance productivity standards attached to them. But
this certainly represents a wide variety of industries. While sales
environments obviously offer natural opportunities for contests,
the success of my first book, Motivating with Sales Contests,
proves that sales departments are only one of many different
types of work environments that implement contests.
Fast food restaurants
are running contests to see what individuals, teams and stores can
cross-sell food products with other purchases better than someone
else. Manufacturing companies run performance contests for frontline
workers or production people all over the country. Retail stores
and chains are competing within themselves and with each other in
organized contests while various professional offices utilize contests
of some sort to improve productivity as well as quality of work.
The theme part
is the easy part. Just create special contests that highlight certain
holidays, special events or specific activities. Theme contests
allow people to dress a little differently or special and provide
the opportunity to authenticate your environment with props or decorations.
That's part of what makes them so successful.
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Free
guidance. Want to set up an incentive program? Employers of America
can answer
your questions and give you coaching on how to motivate your employees
to achieve
results you want. Simple call 800-728-3187 or email
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